Sell your art online through our easy to use Gallery Shop & Checkout



WAF Basics

'Lots of artists have websites, but very few have an online shop and checkout to sell their work.'


Why is this?

For anyone who’s tried they may know that, building a shop and a checkout on a website can be complicated, difficult and expensive.
You may need a web developer to assist, then keeping your art up to date can be baffling and because of this completing the shop and a checkout very often abandoned.

Our new WAF Basics Gallery is designed to be super simple, cost effective (with no monthly subscription). You don’t need to know how to code, and you can add it to any website, even Wix, Squarespace, WordPress, Weebly etc or directly to a social media account, such as Instagram and Facebook.

WAF Basics Benefits:

• COMPLETELY FREE TO USE AND SET UP
• A DEDICATED GALLERY
• AN ONLINE SHOP
• A CHECKOUT
• PAYMENTS DIRECT TO YOUR ACCOUNT
• DELIVERY AND PACKAGING OPTION
• ONLY PAY WHEN YOU SELL

The WAF Basics gallery is available to all artists and all types of work (including prints). We can even arrange pickup and delivery to anywhere in the world. The gallery is completely free to set up and use, we charge a 10% commission on sales, meaning you only pay when you sell.
Only full WAF Gallery+ members can include the interest-free option to buyers (UK only).

Make selling your art easier

Add your work

  • Sign in to set up an account (no charge), no monthly subscription, no credit card, or other upfront payment required.
  • We send an email to confirm your account.
  • Confirm your account with the email.
  • Upload your work and prices.
  • Add the WAF Basics link

    Connect the WAF Basics gallery link to your website, via a menu button or to social media accounts, full instructions and videos are available on your personal account page.




    We do the rest

    The WAF system will automatically build a gallery for your work. The art can be viewed larger and on each page the work is available for sale. The buyer can pay in full, or for full WAF members the interest-free credit option is available.
    The buyer can opt for our packaging and delivery service.






    WAF Basics Some Questions?

    The WAF Basic is free to set up, with a 10% charge on sales through the gallery this includes your transaction fees for payment processing.
    There's no contract, you can leave the WAF Basics at any time.
    There are no limits to the number of artworks you display.
    Yes, sold works are an important part of your work history and can be added to your gallery, but these must be ticked and will be displayed as sold.
    Yes the Gallery is just an optional and safe way to pay online. If you sell direct to the buyer you are not charged any fees or commissions from WAF.
    The minimum price for artworks is £35.00.

    Visit our key partners and find some great services for artists

    Whether you are a professional artist or a talented amateur, our key partners have amazing services and products to help all artists sell and promote their work.