How to use the scheme






Guide for artists & galleries


• This quick and simple guide will help you set up your WAF account.
• There are no personal or business checks and 100% of applicants can join the scheme.
• Once your details are entered into the WAF scheme, you will quickly be able to offer finance for any of your art pieces including prints.
• You can even add the cost of frames and delivery.
• Your account will become live as soon as your account is verified.
• Prior to verification you will be able to enter your art into your own unique art warehouse.
• Art and prints entered your art warehouse must have a minimum selling cost of £75.
• All art in your art warehouse is available for the credit scheme and can be used to sell to buyers and collectors.
• Once your account is verified, all UK members will receive a pack of labels for displaying and a guide to using the WAF scheme.

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Create an account


To register for the WAF scheme you will need to join our membership. Membership for individual artists is £30 per year.

We also have memberships for groups of artists and for galleries.

Simply enter your details on the 'Become a member page'. Once the details have been completed, you will be taken to our subscription checkout page.

The membership commences on the day your account is activated. Account activation takes up to 5 working days from submission of your application. When your account is activated, your art will be instantly available to sell under the WAF scheme.
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Add your art


Now you have registered for the WAF scheme you need to enter your art details into your art warehouse. Your art warehouse is essentially a ‘store room’ for all of your art pieces you wish to add to the WAF scheme.

You must include an image of the art piece, the title, the price, the dimensions, and the medium used.

To add pieces, go to the 'My Account' tab and click on the 'Add Your Work' menu button. On this page, you will find a link to our price and cost calculator, which will assist you in pricing your art. If the art is framed this cost can be included too

The moment your work is entered into your art warehouse it becomes available for selling under the scheme.
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Calculate your work price & costs



We strongly recommend that you use our cost calculator before entering the prices of your art pieces. The calculator defaults to £75 as this is the minimum art value for sale in the scheme.

The 'Cost Calculator' can be found on the 'add your work' page and via the link at the bottom of pages on the website.

Our price and cost calculator will assist you in pricing your work and is an essential tool (you may also wish to add the cost of a frame and delivery).

It calculates the WAF fees you will be charged and the amount you will receive from the buyer once a piece of your art is sold.
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Add or alter details


Within your account page, you can add, remove, or alter any of the details of your art pieces.

To get to your account page you will need to login to your account, via the 'My Account' tab.

Once a piece of art is sold using the scheme it is instantly archived. This protects buyers as you may also be selling it on other websites or social media pages.

By doing this we guarantee that only the first buyer will be charged. If you sell the work privately outside of our scheme, your art warehouse must be updated immediately to prevent mis-selling.
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Monitor sales & payments


Once you begin to sell your art under the WAF scheme you can monitor the progression of sales applications via your account sales history.

Simply log in to your account using the 'My Account' tab and check application status in the sales history. This will display the buying status of your customer i.e. if their finance has been approved or declined. The buying or application status of your customer will also be emailed directly to you, each time an update is made.

When your buyers' application is approved the sale will appear as ‘pending’ until delivery or collection of the sold art piece is confirmed. You add the delivery details directly into your sales history whenever a piece is sold.

Once we have received notification that the buyer is in receipt of the sold art, WAF will make payment into your bank account.

Should a buyer’s application be declined by WAF, the art piece will once again become active in your art warehouse and the sales history updated.
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Sell at your studio or exhibition


Great news! Now your work is entered into your art warehouse it is available for the interest-free scheme. You can use the WAF scheme at your exhibitions, your studio or in fact anywhere that you exhibit your art.

Included in your Member’s pack are Point of Sales items. These include stickers, labels and a leaflet to explain to your customers how the scheme works and how to apply (this guide can also be found online).
When your buyer wants to purchase art pieces, you simply send the links directly from your art warehouse to the buyer. The buyer receives the link which is then ready for checkout. If you buyer is purchasing more than one piece each link can be added to their basket, meaning your customer only has one credit application for one or more pieces of art.

The application process is amazingly simple and can be completed in just a few minutes. It can be done online, on a mobile phone or through a phone call.

Once the application is completed, a decision is made in seconds (96% of applications are successful).
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Sell via your website & social media posts


If you also wish  to  sell your art on your own website,  being a member of the WAF scheme will give you access to a unique code that can be used as direct link from your own website to the WAF checkout (View Example).

This gives your buyers the opportunity to purchase your art through the WAF scheme.

You can use the same unique code to link from your social media site, again to the WAF checkout. This code can also be given verbally for phone applications. This means potential buyers can buy direct using the WAF scheme and we will handle the complete transaction for you.
After a sale is processed you are notified immediately via email.

Once you receive notification of a sale, it is important to arrange delivery or pick-up of the sold art quickly so that payment to you can be completed.
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